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Deliverability and cold outreach notes: what moves inbox placement, reply rates, and sender reputation.

July 2, 2026

Link-Swapping Attacks: Why Continuous Email Link Monitoring Is No Longer Optional

Link-swapping attacks allow malicious content to appear clean at delivery, then redirect to phishing sites hours later. Continuous link monitoring is now essential for ESPs and senders to protect reputation.

July 2, 2026

Stop Waiting for the Fire: A Preemptive Approach to Email Deliverability

Most email teams treat deliverability like a fire alarm, scrambling only after problems appear. This article outlines a preemptive approach inspired by cybersecurity: assess infrastructure, audit content, and score risk before you hit send.