MailheightBlog
Notes on getting into the inbox.
Deliverability and outreach notes: what moves inbox placement, reply rates, and sender reputation.
Check Your Email IP Reputation for Better Deliverability
Your email copy and subject line may be perfect, but if your IP reputation is poor, your emails will still land in spam. Learn how to check and improve your sending IP's reputation.
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Link-Swapping Attacks: Why Continuous Email Link Monitoring Is No Longer Optional
Link-swapping attacks allow malicious content to appear clean at delivery, then redirect to phishing sites hours later. Continuous link monitoring is now essential for ESPs and senders to protect reputation.
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Stop Waiting for the Fire: A Preemptive Approach to Email Deliverability
Most email teams treat deliverability like a fire alarm, scrambling only after problems appear. This article outlines a preemptive approach inspired by cybersecurity: assess infrastructure, audit content, and score risk before you hit send.
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